It appears that we have entered a time warp because Paramore has released the video for the brand new single “Hard Times.” I don’t know about you, but my inner teenager is screaming because Paramore was the face of emo teens. You may also know them as “that band that did the ‘Twilight’ song” or “that band with the girl with orange hair.”
“Hard Times” video is a trip one would take on acid. The video is what one would find in the late 80s and early 90s. It’s really well done. It’s silly and the effects are well done. At first, it was weird to see and kind of made you go “what am I watching?” But as you continue to go on, it just makes more sense. The visuals that are occurring on-screen as Hayley Williams and the band performs help tell the story that of a song. Pretty much, great. It’s not too much but it’s not too less.
The song itself is a different style that what is expected to of Paramore. It’s still a little bit rock more but is more pop. It’s extremely catchy and just makes you want to dance. Everything about the song just makes you want to dance and enjoy having a good time even though the lyrics aren’t about having a good time. Yeah, the lyrics are about going though a Hard Time and not being able to get to your goals. Isn’t that depressing? You would never know that by the upbeat tempo and how peppy the song is.
The whole entire package, both song and video, screams retro and 1980s-early 1990s feel. The song is amazing and the video does it purpose, which is to help tell the story. The video tells it in a way that I’ve personally never seen in music videos in recent memory. Sure, it’s an acid trip. But it’s a compelling one.
My only compliant with it all is the song needs a little bit more power to make it stand out more and be amazing. The same goes to for the video. While it goes out of the box and its original, there could be more too it. Honestly, it just feels like it was done in order to “play it safe.” But again, it’s not a bad song or video but it leaves me wanting more.
Rating: 3.5 out of 5
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