Advertising on Social Media


Ahh, It’s time to revisit the cleanest street corner in the entire internet. On this week’s edition of “Social Media Corner,” I’m going to walk you through how to advertise on social media.

While I’ve previously talked about promoting on social media, click here to read about it, many people use social media to sell their items for their business. A lot of it will carry over from the promoting article. You should still read the article though. I mean, it just means you will be even more good at selling crap on your Facebook/Twitter/Instagram/SnapChat,etc.

When you are talking about your product, make sure you aren’t posting so much that they have to click read more on Facebook and Instagram or it takes more than one tweet. Keep it short, sweet, and to the point. If you post anything that is too long, they will just skim past it. Sure, they will won’t get the full effect of your product if you keep it short. But you have to trust that they will ask questions if they want to know more. They might even research it themselves which is still a win for you.

The main point of any advertising you do on social media should be to raise awareness of your product. They should be able to get the name of the product, a benefit, and a link to get more info within one post. Here’s a example of what I mean.

Did you know that Hands can help you lift a thing? Find out more about here {insertlink}

It’s short, sweet,and to the point. I would also included photos with it that are relevant to the post. People like photos and it helps them know it’s not a scam, especially if it’s real people using. Keep in mind, the pictures are a tool to help make your post stand out. It’s the accessory to the dress that is your post. It should be eye-catching but shouldn’t over power the post. Your post should always be the main focus of your ad unless you combine the two, which is another post for another time.

Also, don’t talk about your post not getting likes or comments because only you probably have noticed. Getting people to read anything on social media that doesn’t interest them isn’t easy to do to begin with. Posting about it how no one is engaging your post doesn’t help. You might as well just put on your status “If anyone cares…” You want your post to be engaging and something that they want to read. Oh, and don’t talk about how many people are private messaging you about your product. While it could be true, it’s just makes you sound desperate to prove that you promotion is working.

I hope this post helps you and your advertising needs on social media. Feel free to leave any questions you have in the comments below.

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