There are way too many streaming services in our world. That’s a good thing as well as a bad thing. From YouTube to Netflix, it’s kind of like there’s a buffet of content. Sometimes you leave full and other times; you are just overwhelmed. In April 2020, people started to get a little bit more overwhelmed with the launch of Quibi, the newest streaming service to enter the game.
The streaming service without a slogan
Quibi is a mobile-only streaming service. The idea with the streaming service is present under 10 minutes of content so that its users can enjoy it while working, on break, in the car, or even if you are in the bathroom. The platform also got big names like Chrissy Teigen, Keke Palmer, and Liam Hemsworth to start in some programming.
The programming on the platform is just okay. There isn’t any standout programming on there at the moment. Because all of the shows are under 10 minutes long, a lot of the programming feels rushed and honestly, thrown together. There’s also pacing problems because of it trying to fit so much into one quick bite. It’s like trying to cram for a test the night before.
One example of this is on Quibi’s reboot of the popular MTV dating show from the 90s “Singled Out.” While they are all people that the contestant knows, the speed of the eliminations is quick until they get to the final few constants, and that slows down abruptly. Keke Palmer and Joel Kim Booster do an excellent job in their roles on the show; this can lead to things feeling a little off when. One positive about the “Singled Out” reboot is that it’s faithful to the source material.
One of the significant flaws with Quibi is that it’s only available for mobile devices. There were many times that I would want to watch something on there but didn’t want to watch it on my iPhone. I even tried downloading it on my iPad, but the app made for the iPad. I honestly forgot about the app due to this.
Another flaw was the release schedule of the programming. A lot of the shows were released every day with three episodes a day. This kind of contradicts the premise of the app. Releasing a new episode every day isn’t bad, but rather having three new episodes a day. The app is trying to provide entertainment in quick burst but three episodes are the length of an episode of a sitcom.
Since it’s launch in April, Quibi hasn’t been the picture of success. According to The New York Times, Quibi was in the top 50 free iPhone apps when it launched. It’s now ranked at number 125 with only 3.5 million customers. Only 1.3 million of those customers are active. Founder Jeffery Katzenberg says that COVID-19 has a lot to do with the rough launch of this app.
“I attribute everything that has gone wrong to coronavirus,” Katzenberg said, “Everything. But we own it.
Frankly, I don’t think Quibi was well researched and tested before the launch. There’s a lot of good with the service. That will get overlooked because there’s just so much wrong. While you get the first 90 days free, it’s not worth it an actual subscription. COVID-19 isn’t causing the service to suck. It just not a pleasant experience. There was an article published by Qizmodo calling out Quibi’s issue being its Ego and its spot on.
“As the Times noted, the company has shifted its marketing strategy to advertise individual shows rather than a new service that no one understands,” the article stated, “And that’s a start. A service is only as good as the content on its platform, and Quibi’s signature “Turnstyle” tech is neat but was never enough to carry the service on its own—regardless of whatever Whitman and Katzenberg were able to spin to their investors.” This statement perfectly sums up what the platform needs to do to compete. They also need to take responsibility for their mistakes and not push blame on things. Unless something changes, I would save your money and not get this app.
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